A trusted guide with whom to share all our hopes and aspirations, confident that they will adapt to our daily needs, adopting the role of stern taskmaster, library of knowledge or persistent motivator, but always as educator, in order to help us reach and grasp our dream.
Steve Leach
Business Coach & Mentor
In essence, a mentor should be:
Someone to be accountable to. It is often too easy for business owners to neglect the management and marketing of their business through recurring postponement of tasks. Sharing of your goals with your Mentor means that if you don't complete them and your business marketing lapses, your mentor wants to know why.
Someone to help you refine your ideas into practice. You have great ideas... some you will be able to put into practice easily, but others will be raw and need refinement to implement. Your coach has a vast knowledge of almost every marketing strategy, what makes them work and what confounds their effectiveness.
Someone that has a wealth of ideas to grow your business. For when you've just 'run out of ideas' on how to sell your products and services. But at all times, your coach will endeavor to make your contact educational, so that you understand the principals and can apply them for the rest of your business life.
Someone that has the contacts you need. When you need contacts for your business, equipment, investment advice, or just growing your library, your mentor has the contacts and knows where to find the information.
Someone outside, looking in. After a while, you find that you don't see the business with the same clarity that you used to. Like living next to a busy road; after a while you don't hear the traffic. Your mentor is there to take a fresh look at you and your business. He knows what to look for and most importantly, sees what your customers see. And he will always give you feedback.
